Freepik Expands Its AI Suite with Tunes

Freepik is no stranger to AI. Known for integrating artificial intelligence across its design tools, Freepik has once again expanded its capabilities, this time, in the audio space.

With Freepik Tunes, they’re adding AI-driven functionalities like voice generation and music filtering, reinforcing their role as a comprehensive resource for creators. Here’s a closer look at how Freepik’s latest additions fit into their AI strategy and what they mean for creative workflows.

Tempo Filtering

The Tempo Filter is one of the practical new tools within Freepik Tunes, designed to help users refine music choices based on tempo. The filter offers three ranges, Slow & Calm (0-90 BPM), Moderate (90-120 BPM), and Energetic (120-999 BPM), catering to different project needs.

This functionality supports creators in aligning audio with their project’s pacing without sifting through irrelevant options. While Freepik has long prioritized search precision in visual assets, applying this to audio underscores a trend toward more granular search capabilities, especially important as multimedia content becomes more nuanced.

AI-Powered Voice Generation

One of the standout features in Freepik Tunes is the AI Voice Generator, which adds multilingual voiceover capabilities to the platform. Supporting over 20 languages and multiple accents, this tool allows users to generate voiceovers by simply inputting text and selecting a voice.

Incorporating AI voice technology aligns with Freepik’s established AI-driven design ethos, reducing the time and cost associated with professional voiceovers. Freepik’s decision to offer this tool reflects a wider move in the industry to make high-quality, multilingual audio accessible, effectively democratizing voiceover capabilities for creators across sectors.

Persistent Music Player

The persistent music player is a minor yet effective usability enhancement, allowing users to browse the platform while keeping their chosen track playing. This feature ensures that creators can explore options without interrupting playback, a small touch that reinforces Freepik’s focus on smooth, uninterrupted creative workflows.

This addition is another example of Freepik’s attention to the details that impact user experience, especially in media-rich environments where comparing multiple assets is common.

Mood-Based Search and Playlists

With the Mood Search feature, users can now filter music based on emotional tone, while the Playlists function allows users to organize and save their selections. These features are consistent with Freepik’s broader approach to enabling easy asset management and retrieval. For Freepik Tunes, this means building an audio library that’s not only varied but organized in ways that make it adaptable to different creative contexts.

These updates show Freepik’s understanding of the creative process, particularly how crucial it is for users to be able to categorize and reuse assets as their projects evolve.

Check it out here: https://tunes.freepik.com/

Freepik’s Continuous AI Expansion

Freepik Tunes is another strategic addition that reinforces Freepik’s established AI footprint. By integrating tools like AI voice generation and advanced search filters, Freepik is catering to creators’ growing demands for smart, adaptable audio solutions.

While Freepik’s AI capabilities are already well-known, these new tools reflect a focus on user-driven design, practical applications, and workflow efficiency.